Areas of Expertise

Advertising & Marketing Law, Intellectual Property, Competition & Consumer Law

Peter specialises in intellectual property and advertising law and has over 25 years' experience in protecting, maintaining and enforcing his clients' intellectual property rights and advising on and defending their advertising claims.

Whether it is advising on the results of a trade mark search or negotiating the resolution of an ACCC investigation concerning a marketing claim, Peter applies his extensive knowledge and experience of the relevant legal issues in a pragmatic context consistently providing his clients with practical and result-orientated advice and solutions.

Peter is also a registered trade mark attorney and has a particular interest and depth of experience in trade marks and copyright. Peter manages the intellectual property portfolios of many global organisations as well as conducting intellectual property due diligence audits and drafting and negotiating complex intellectual property licences and assignments.

In addition to his transactional and advice based work, Peter is an experienced intellectual property and consumer protection litigator and regularly appears in the Federal Court in relation to intellectual property disputes or competitor complaints concerning the Australian Consumer Law. He is experienced in dealing and negotiating with the ACCC on behalf of large multinationals concerning consumer protection issues as well as industry based complaints panels such as Ad Standards' Community Panel and the Industry Jury. He has also sat as a panel member on and chaired the Industry Jury.

Peter regularly advises on and drafts the terms and conditions for a range of marketing and promotional devices, such as trade promotion lotteries and games of skill, cash back offers, discount offers and loyalty programs. Peter understands online and digital marketing and regularly provides advice in respect of privacy and spam issues, behavioural advertising, use and transfer of data and electronic direct marketing. He also regularly advises on and drafts website development agreements, website terms of use, privacy and spam policies and digital marketing agreements.

What others say

"Key Lawyer – Asia-Pacific, Intellectual Property"
Legal 500 Asia Pacific 2018 – 2022
"Recommended Lawyer – NSW, Non-Contentious Intellectual Property"
Doyle's Guide 2018
"Recommended, Intellectual Property"
Legal 500 Asia Pacific 2024
Bronze - Individuals: enforcement and litigation; prosecution and strategy
WTR1000 2023, 2024


Trade mark porfolios

Acting for Australian and multi-national companies managing their trade mark portfolios in Australia, New Zealand and overseas. Clients are across a wide range of industries including consumer and health care goods, pharmaceuticals, hotel chains, clubs, musical goods, publishing, storage, sporting and charitable organisations with household brand names.

Trade mark infringement

Representing companies to protect their trade marks from infringements by competitors, as well as defending their trade marks from claims against them.

Regulator engagement

Advising and representing clients in actions against them by regulators such as the Australian Competition and Consumer Commission alleging misleading or deceptive conduct in relation to advertising claims.

Court litigation

Representing numerous Australian and international companies with household brand names brands in high stakes litigation in the Federal Court of Australia.