Thomson Geer has advised oOh!media (oOh!) on its agreement to acquire online content and publishing company Junkee Media Pty Limited.
Junkee Media is one of Australia’s fastest growing and most innovative new media companies, reaching over 5.5 million Millennial consumers each week. Junkee Media’s titles include Junkee, inthemix, FasterLouder, AWOL and The Cusp.
The acquisition will see oOh! acquire 85% of Junkee Media for $11.05 million AUD (equivalent to a valuation of $13 million AUD for 100% of the company), with the right to acquire the remaining 15% of shares from the 3 remaining Junkee Media shareholders.
Brendon Cook, oOh!’s Chief Executive noted that, the acquisition of Junkee Media was the natural next step for oOh! as it is a clear market leader and has set the benchmark for native content engagement in a mobile and social world.
The Thomson Geer team advising on the matter comprised of Corporate Partner, Gaynor Tracey, Senior Associate, Madeleine Kulakauskas and Lawyer, Eunice Leung.