Reinventure and Exto invest $5million in Beat the Q for rebrand and product expansion

30 September 2015


Thomson Geer’s Sydney Corporate team has advised Beat the Q on a $5 million investment into the company by the Westpac backed venture fund, Reinventure, and venture capital firm, Exto Partners.

This investment comes months after the merger of Posse and Beat the Q, which Thomson Geer also advised on. The funds raised will be used to rebrand the company as ‘Hey You’ and rapidly accelerate growth by investing in innovative product development, marketing, and scaling merchant acquisition.

Its original investors include venture capitalist, Bill Tai; Yahoo! Global Chief Financial Officer, Ken Goldman; Google Maps co-founder, Lars Rasmussen; Macquarie Bank Head of Principal Investments, Alex Harvey; Reckon founder, Greg Wilkinson; and Vocus Communications founder, James Spenceley.