Reffind acquires start-up WooBoard

28 September 2015


Our Sydney Corporate team has assisted ASX-listed human resources technology start-up, Reffind in its acquisition of WooBoard, as it continues to move into overseas markets.

WooBoard, an employee recognition platform which was developed inside start-up incubator Pollenizer, will be integrated into Reffind’s current product portfolio and developed into Reffind’s fourth product offering, dubbed Embrace.

The WooBoard platform was designed to encourage employee engagement via a social cloud-based infrastructure. The idea is to incentivise communication between employees using a rewards system and the points gained can be redeemed by users at a number of participating online retailers.

The transaction will give Reffind immediate entry into the US market.