Licensing

When is an “image right” not a right? And how has the ATO found a way of dealing with this dilemma? Image rights for sports stars are very big business in Australia, as recent ATO rulings and guidelines have recognised1. Names, images and likenesses are becoming more and more valuable, so likewise managing rights, licensing […]

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In Australia it costs more and users get less when they pay for media streaming services such as Netflix.  Why do these services cost Australian users more for restricted content?  The answer is region specific content licensing. ‘But haven’t you heard of that program that tricks Netflix into thinking you are in the US?’  Yes, […]

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