Surf Lifesaving Australia’s Diversity Campaign

Sep 11 2017

News

Monica Wilkie, a lawyer in our Brisbane office, has become the face of Surf Lifesaving Australia’s new advertising campaign focusing on diversity, with the key message “the ocean doesn’t discriminate, and neither do we”.

The advertisement depicts people of culturally diverse backgrounds struggling in the water, serving as a warning that the ocean doesn’t discriminate. The campaign also aims to promote diversity in Surf Lifesaving Australia as an organisation, and Monica helps to do that.

Monica’s involvement in this campaign is testament to her dedication to, and passion for, surf lifesaving. She has been surf lifesaving for 15 years, and is a member of the Mermaid Beach AEME Surf Life Saving Club on the Gold Coast.  She was named as a finalist for “Volunteer of the Year” in the recent Surf Lifesaving Queensland Annual Awards of Excellence. Earlier this year, Monica was the runner-up in the Surf Lifesaving Queensland Summer Surf Girl program, recognising her efforts in promoting women in leadership roles in surf lifesaving, spreading community awareness for the organisation and raising more than $64,000 for her club.

Click here to read more about the campaign.